Erica Seidel is the founder of The Connective Good, an executive search and recruitment consulting firm. She also writes a blog with "Practical Tips on Recruiting Great Analytical Marketing Talent", and has written for Forrester, AdAge, Forbes, FastCompany, and cmo.com The Connective Good takes the philosophy that recruiting should be less like procurement and more like marketing and sales. With this philosophy, clients of The Connective Good get help re-jiggering their recruiting approaches and attracting talent that would otherwise ignore them. Erica specializes in partnering with hiring executives who have especially high standards, and recruiting leaders in digital marketing, marketing technology, marketing consulting, marketing analytics, data science, and marketing strategy.